About
/O·MER·TÀ/; ITALIAN PRONUNCIATION: [OMER'TA]) IS A POPULAR CULTURAL ATTITUDE AND CODE OF HONOUR THAT PLACES HEAVY IMPORTANCE ON A DEEP-ROOTED “CODE OF SILENCE”.
AS WE GROW WE LEARN THAT IN MANY SITUATIONS SILENCE IS THE BEST POLICY. SOME THINGS THAT ARE UNKNOWN ARE BETTER THAT WAY. AS A BRAND WE AIM TO EMBRACE AND EXTRACT CULTURE DIRECTLY FROM THE STREETS. OUR PHILOSOPY IS A LESS IS MORE, SIMPLE AND EFFECTIVE, A COMPLEX BUT SIMPLISTIC APPROACH TO STYLE AND FASHION.
THE BRANDING IS UNIQUE, OBNOXIOUS, STREET AND TRENDY YET CLASSY. OUR DESIGNS, MODELS, IMAGE AND IDENTITY INCORPORATES A LEGACY OF MULTI-CULTURAL BACKGROUND AND STREET STYLE.
OMERTA PREMIUM STREETWEAR STARTED JUST LIKE ANY OTHER SMALL BUSINESS. IN THE MIND OF A GENIUS (MADMAN) IN A SMALL PLACE CALLED LEICESTER. AFTER YEARS OF DEFINING OUR OWN STYLE WE NOW BRING IT TO THE MASSES. THE HUNGER OF THE STREETS WITH THE CLASS OF THE ELITE.
OMERTA PREMIUM STREETWEAR
WITH GREAT FASHION SENSE, COMES A BIG CHANGE OF APPEARANCE.
‘FASHION IS NOT SOMETHING THAT EXISTS IN DRESSES ONLY. FASHION IS IN THE SKY, IN THE STREET, FASHION HAS TO DO WITH IDEAS, THE WAY WE LIVE, WHAT IS HAPPENING.' - COCO CHANEL